The Calling

// “The mountains are calling and I must go”

“The mountains are calling & I must go” — John Muir

Penfield are calling you— We are seeking to connect with and expand our community of friends, followers and creatives who share our love of the outdoors.

Though November & December we are calling out for you to share your special and rare moments in the outdoors and post a photo that inspires you living #ForLifeInTheOpen (and don’t forget to tag us).

As a thank you, we are giving away a selection of Penfield prizes every week, and all entries will be added into a prize draw to win $1000 of Penfield clothing (Multiple entries are allowed).

#Penfield #ForLifeInTheOpen #PenfieldIsCalling

Full Terms & Conditions.

  1. These Terms & Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms & Conditions and by participating, all entrants will be deemed to have accepted and be bound by the Terms & Conditions. Please retain a copy for your information.
  2. Promoter: Brand Machine International Limited, Unit 1, Windsor Industrial Estate, 424 Ware Rd, Hertford, SG13 7EW
  3. This Promotion only globally to anybody aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.
  4. No purchase necessary; however, internet access and a valid Instagram account is required. If you do not have an account you will need to create one in order to participate – you will require an active email address in order to do this.
  5. Promotion Period: Enter between 00:01 GMT on the 1.11.2021 and 23:59 GMT on the 12.1.2021 inclusive. Entries outside this period will not be accepted.
  6. To Enter Prize Draw: Take a photograph of yourself. Log onto your Instagram account (or create one for free), share the photo on your feed using the hashtag #ForLifeInTheOpen and tag our Instagram account @penfieldusa.
  7. You must continue to keep your social media account on a public setting and follow the @penfieldusa Instagram account for 4 weeks after the end of the Promotion Period in order to be contacted if you are selected as a winner.
  8. Unlimited entries per person/post during the Promotion Period is allowed. No entrant may win more than one prize or use vouchers towards sale products.
  9. The Promoter monitors responses to this promotion and if any responses or any previous posts made by an entrant are, or could be regarded, as being disrespectful towards other members of the Instagram community or which contain anything which is likely to, or could cause offence or distress, these will be removed from the promotion. As someone who enters the promotion, your use on Instagram is subject to Instagram’s Terms & Conditions:
  10. Entrants who make an entry on someone else’s behalf will be disqualified, at the Promoter’s discretion.
  11. Incomplete, invalid, misdirected or late entries will not be accepted. Proof of sending will not be accepted as proof of delivery. The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise.
  12. The Prizes:
Prize (RRP prices stated below are subject to change.)Number to be won
Selection of Penfield T-shirts12
Selection of Heritage Penfield Fleece12
1 prize of $1000 of Penfield Clothing chosen from penfield.com1
  1. 25 prizes available in total.
  2. Winner Selection: 25 winners will be selected from all valid entries during the Promotion Period. The winners will be drawn in order of the prizes weekly: 12 Penfield T-shirts and 12 Heritage Penfield Fleece, 1 $1000 worth of Penfield Clothing from For your total confidence, the prize draw will be conducted by an independent promotional verification service, within 3 working days of the end of the Promotion Period.
  3. Winner Notification: The winners will be contacted via Direct Message on Instagram within 5 working days of Winner Selection and will be required to respond to confirm eligibility (this may include proof of age and address). Winners will be required to provide their address (where required), email address and phone number for sending the prize within 14 days of initial contact by Direct Message or an email address provided by the Promoter. In the event that a winner does not respond to the initial contact within 14 days, is ineligible or unable to take their prize, the Promoter reserves the right to disqualify that winner. If a winner is disqualified, the Promoter reserves the right to award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond. The process will repeat until an eligible winner is able to claim the prize. Entrants are encouraged to monitor their Instagram account during this time in case they are a winner. Prizes to be redeemed by 1.6.2022.
  4. It is the responsibility of the entrant to provide correct, up-to-date details when entering the promotion and acceptance of the prize. The Promoter cannot be held responsible for winners failing to supply accurate information which affects prize acceptance or delivery of their prize.
  5. Moderation: The Promoter reserves the right to reject and remove entries, posts or comments on the Penfieldusa Instagram pages which, in the reasonable opinion of the Promoter:

a)    are in breach of the Terms & Conditions;
b)    contain any content that is offensive, obscene, sexual, derogatory, defamatory, violent, abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender, which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner, or which is otherwise unsuitable for publication.
c)    contains or refers to any third-party brand or reference any third-party names, logos and/or trademarks.
d)    promotes any political agenda.
e)    contains content deemed socially irresponsible or likely to breach the CAP Code.

  1. If fulfilment or any element of this promotion will be delayed or affected due to the continuing Covid-19 pandemic and resulting Government restrictions, all entrants affected will be contacted by the Promoter and kept updated of any unavoidable changes to the promotional dates, revised fulfilment dates or prize.
  2. Provided no objection is received, if you are a winner, your surname and county of residence will be made available by the Promoter to anyone sending a request to one month after the closing date of this Promotion, for a period of 12 weeks. You can object to your surname or county of residence being published or request for the amount of information being published to be reduced by making this known in an email to Without prejudice, the Promoter will provide this information to the Advertising Standards Authority on reasonable request.
  3. The prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason any element of the prizes are not available, the Promoter reserves the right, at its sole discretion to substitute another prize, or part of a prize, for it, of equal or greater value.
  4. In the event that the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions and to cancel, modify or suspend the Promotion or invalidate any affected entries.
  5. Numerous factors outside the control of the Promoter may interfere with the operation of Instagram. The Promoter does not guarantee continuous or secure access to Instagram.
  6. To ensure fairness and the integrity of the promotion to all participants, the Promoter will not enter into discussions regarding the running of this promotion via Instagram but will respond to questions via
  7. This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering the promotion, all participants accept that they have no claim against Instagram. You understand that you are providing your information to the Promoter and not to Instagram and that Instagram do not have any liability for any element of this Promotion.
  8. The Promoter together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the Prize, except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
  9. An entry must be made directly by the individual entering the Promotion. Bulk entries from trade, consumer groups or third parties will not be accepted. Entries submitted by macros or other automated means together with entries which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that entrant’s entries into the Promotion in a way that is not consistent with the rules of the Promotion, that entrant’s entries will be disqualified and any prize awarded will be void.
  10. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a participant’s entry to the promotion.
  11. Should an act, omission, event or circumstance occur which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms & Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligations.
  12. The Promoter reserves the right to verify all entries and winners and may refuse to award a Prize or withdraw prize entitlement or refuse further participation in the promotion where there are reasonable grounds to believe there has been a breach of these Terms & Conditions, the spirit of the promotion or any instructions forming part of this promotions entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions, and these will be binding.
  13. Any and all personal data supplied for the running of this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion on behalf of the Promoter and will not be disclosed to a third party for any other purpose unless your positive consent has been obtained. We will retain your personal data until 3 months after the close of the promotion. After this your personal data will be deleted. Your personal data will be handled in accordance with current Data Protection legislation and the Promoter’s privacy policy, available at: You can request access to your personal data, or have any inaccuracies rectified, by sending an email to By participating in the promotion, you agree to the use of your personal data as described here.
  14. If any provisions of these Terms & Conditions are judged to be invalid, illegal or unenforceable, this will not affect or impact the continuation in full force and effect the remainder of the provisions.
  15. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales unless you live in another part of the UK, in which case your local courts will have jurisdiction. This does not affect your legal rights as a consumer.
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